Sam Toman

Background

About Sam Toman

With over two decades of experience, I'm deeply committed to elevating organizational narratives and managing reputational risks. At the University of Waterloo, my mission is to enhance our public profile and align communications with our institutional priorities. My approach intertwines strategic media engagement with robust stakeholder collaboration, reflecting the university's culture of innovation and global leadership. My entrepreneurial spirit as a Co-Founder of TryCities complements this, bringing diverse perspectives and a shared commitment to success. Leading communications at the University of Waterloo, I focus on media relations and issues management, ensuring a proactive, strategic stance in the public domain. My role includes fostering relationships with key media players to secure impactful coverage that underscores our academic and research prowess. Concurrently, as a Co-Founder of TryCities, my leadership is characterized by equality and partnership, reflecting the cooperative ethos that drives our fashion merchandise company and celebrates the Waterloo Region's narrative.