Bharathi Kiran Ravikumar

Background

About Bharathi Kiran Ravikumar

I am currently pursuing a master's degree in business analytics at Carnegie Mellon University - Tepper School of Business, where I aim to deepen my knowledge and skills in analytics, data science, and business intelligence. At Carnegie Mellon, I've taken courses in stats, machine learning, experimentation in addition to application-related coursework pertaining to marketing, finance and supply chain, After graduation in May 2024, I aim to become a pioneering data scientist, leading innovations in analytics and driving the progression of data-informed decision-making. As a former data scientist at LatentView Analytics, I applied my data storytelling and campaign skills to help clients leverage data-driven insights and solutions. My job as a marketing data analyst was to primarily track user activity on digital platforms towards purchasing a product. Our team concentrated on the B2C side of acquisition at Adobe and worked with an industry-leading multi-touch attribution model to allocate dollar value to every marketing touchpoint. I'm good with attribution windows that are offered by digital ad platforms like YouTube, and TikTok. I am proficient in SQL and Python and have experience with modelling linear behaviour in digital marketing in addition to working extensively with big data technologies like Cloudera Hadoop. I'm quite familiar with working on Adobe Analytics to track user activity and provide insights. I also have a bachelor's degree in electrical and electronics engineering from College of Engineering, Guindy. Check my projects at https://github.com/thedamnchillguy. There's some interesting work that I've done from detecting jokes in Product-Question Answering Systems to doing experiments on Starbucks' brand logos.