Bob Happel
President at Affy Tapple, Llc
Based in United States
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Seniority
C-Team
Department
General Business & Management
Location
United States
Industry
Food and Beverages
Company size
51
Contact information
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b•••••••@affytapple.com
Phone
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Background
About Bob Happel
Record of success catapulting revenue, serving as a catalyst for change and alignment of resources Collaborative leader and relationship builder with unwavering integrity and sound business judgment Led consumer products companies through monumental challenges, transitions, and structural changes, emerging leaner, more productive, with highly defined cultures, and with stronger top- and bottom-line performance. Held P&L accountability for entire lines of business, producing upwards of $80M-$90M in annual revenue; capturing double- and triple-digit channel growth; and building the operating, sales, and marketing infrastructures to sustain momentum. Apply career-long involvement in product and business development, marketing, operations, and workforce management to drive desired results.Most recently, as Vice President / General Manager of Cheryl’s Cookies (1-800-Flowers.com, Inc.), held full P&L accountability for an $90M business, delivering day-to-day leadership and strategic long-range vision for this vertically integrated organization. Leveraged marketing, business development, and financial acumen to oversee the business; manage and allocate resources; and deliver value to team members, executives, and shareholders. Defined the business strategies and models to drive revenue and shape culture, providing a keen sense of creative ideation and innovation. Championed numerous integrations involving combining channels, CRMs, merchandising, and branding.Areas of Expertise: Strategic Planning & Vision / Goal Setting Drive for Reaching Unprecedented Results Performance Analysis & Data-Driven Decisions Application of Lean Methods Across the Business Acumen to Adapt to Industry, Market, & Company Needs
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