Boris Lien

Background

About Boris Lien

10 years in Mobile, Computing, Mass market developments, and global key account management.>+15 years work for multinational companies.>+15 years experience from pre-sales, post-sales and Marketing field.> Over 10+ years in ASIC design and Lead.> Capable to lead R & Ds to bring products to the market.> To define, plan and carry out the strategy necessary for maximizing sales, marketshares, and margins.> To identify new opportunities in collaboration with the sales force and to propose the most appropriate technical solutions for the customers’ needs> To develop early design-in opportunities from potential end-customer.> To work with the customer R&D team to track and monitor the running business and new opportunities in business.> To manage the business under Distributor, OEM, ODM, and IDH.> Familiar with Embedded Controller (EC) and SIO products in Computing market from Intel or AMD platform > Familiar with 8/16/32 bits MCU and ARM-based processor applications.> Familiar with P1284, Color-Matching, Gray and Modulation, I2C, SPI, UART, PCI/Card-BUS, AMBA, SATA, USB, KVM system, DisplayPort, HDMI, DVI, LVDS, Fingerprint (Area/Swipe), MIPI, CMOS Imaging Sensor, ISP (Imaging Signal Processor), ToF(Time-of-Flight) sensor, encryption and cryptography in IoT, AHB/AXI structures.