Brian Oulton

Background

About Brian Oulton

For over 30 years, I’ve created & led over 20 initiatives at Rockwell Automation, Belden, Rexnord, and their business partners, helping them achieve sustainable, double-digit growth by improving the effectiveness of their Marketing and Sales people, processes, and tools and addressing significant market trends & transitions.Today, I help B2B automation and tech leaders: Beat increasingly aggressive sales goals.Re-engineer and revitalize struggling Inside/Outside Sales and Marketing organizations.Benefit from huge market changes including the Industrial Internet of Things, analytics, artificial intelligence, integrated IT & OT networks, mobile & wireless in automation, and cyber-security. Address the emergence of low-price online re-sellers such as Amazon. I've helped companies to:• Optimize sales effectiveness with new tools, processes, incentives, & training. Improved sales efficiency by 20% and win rate by 15%. Exceeded sales objectives by $4M - first time in 3 years.• Transform global sales force to sell solutions vs. components, impacting >$1B• Create the strategy to create lead share in Industrial Ethernet, Cyber-security, and Wireless• Design an Omni-Channel marketing & sales solution with inside, outside sales & marketing to mirror customer preferences, built $15M funnel in 1 month• Accelerate new platform adoption, driving over $3B in sales• Enter a new market with partners, delivering $10M+ in 2nd year• Partner with a global giant, producing a new $150M business• Drive adoption of a key automation technology, achieving a 3:1 market lead, 1M+ unit salesSpecialties include:• Sales & Channel Team Development, Training, Processes, & Tools • Integrated Marketing & Sales Design• Global Strategy DevelopmentI'd love to discuss how our proven processes used with multi-billion dollar corporations can help your business exceed its goals. I promise, no sales pitch. let's talk! Brian@business-sense-llc.com or 216.633.9060