Brooke Hodgson

Background

About Brooke Hodgson

High energy, results orientated Marketing Communications Manager with 18 years experience in Australian Media, three years in the online retail industry and five years in Aged Care. Practiced in crafting and implementing Marketing plans, events, sponsorship, brand building, POS, product positioning and lead generating campaigns including consumer messaging, customer service, online and offline strategies driving increases in brand awareness, revenue and market share. Highly organised with proficiency in analysing targeted market segments, brand performance indicators, market trend analysis to develop short term and long term strategies. Strong written and verbal skills to communicate insights. Well versed in working with Sales, Agency, PR, IT, Customers, Finance, Legal, Research and Creative teams to develop online and offline Marketing strategies incorporating customer insights to drive total sales and profits. Equally strong in supporting strategic alliances through joint marketing and promotional campaigns. Dynamic networker and relationship builder with the proven ability to connect and establish key influential partnerships.