Bruce McLeod

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About Bruce McLeod

Is your business development strategy producing the results you were hoping for?Are you using your time as productively as possible to generate sales leads?How confident are you that you’re making the most of every sales opportunity?Hi,I’m Bruce McLeod, an experienced business coach, mentor and sales professional based in Huddersfield. I help ambitious start-ups and established businesses to improve their effectiveness at each stage in the sales process, helping them to win, manage and retain more profitable, sustainable new business.Through a combination of one to one and team coaching I help you to: Build interest by clearly articulating your value proposition in a compelling, persuasive way. Effectively differentiate yourself from the competition. Develop a detailed profile of your ideal customer, enabling you to become far more targeted and effective in generating high quality leads. Create a sales and marketing plan that gives you the best possible return on your investment in time, money and effort. Delight customers by fully understanding their issues, challenges and pain points, showing empathy, demonstrating significant added value, going the extra mile and delivering products and services that exceed their expectations. Build a highly motivated, focused and results driven sales team able to build trust, gain commitment and buy in through effective selling and influencing at all levels within an organisation. Continually exceed sales and profitability targets resulting in continued business growth and improved morale and motivation amongst your employees.I’m able to draw on over 30 years of business development experience, both on a self-employed basis and working for household name companies in territory sales, key account management, channel sales and sales management positions to help you.Want to accelerate your sales growth?Please email me at bruce@peakbusinessgrowth.comMy coaching has produced some great results and you'll find feedback from my clients both here on LinkedIn and on my website at I look forward to talking to you soon!