Bruce Simpson

Background

About Bruce Simpson

I believe the commonly held view of how to run a Sales + Service Team in many companies has remained almost unchanged since the 1990s. Built on a model + principles that have endured since the simple work of the Industrial Revolution. In this new era of Knowledge work, constant change and OMG complexity we "leaders" might know WHY we need to improve, but we can't TELL the frontline how to do their Jobs. We are not running widget factories and our people know more than we do. so we need a new operating system. SwitchGear is on a mission to change that, to make a difference for 1st, 2nd + 3rd line leaders who were promoted because they were exceptional individual contributors and now are asked to accelerate performance, deal with what is dumped into the operations, drive transformational change and on some days solve both World Hunger and World Peace. Anyone who lives inside a modern Sales + Service Team has realized our issue is not Innovation. it is Adoption. How we we Execute and not just blah-blah-blah about Sales, Service and the Customer Experience. it is now the ONLY sustainable competitive advantage. SwitchGear closes the gap between Strategic Intent and Operational Execution by being co-pilots for our clients, not judges. We install repeatable agile systems by working WITH frontline leaders to help them ATTACK. We don't simply audit or recommend. we actually implement! Our tagline has remained our Brand promise for the past 15 years. The Discipline of Great Execution.