Bruno Barba

Background

About Bruno Barba

Senior Public Relations professional with comprehensive luxury, lifestyle, FMCG and corporate experience who's worked on a wide variety of brands across an eclectic selection of industries, from beauty to food & drinks, fashion, interiors & design, technology and more. Additional experience in events, VIP and celebrity management. An MA graduate (from UK and French universities), I've worked both for leading communications agencies and in-house.Before joining Sotheby's in March 2022, I worked at Selfridges for over 10 years, leading in turn the consumer affairs campaigns, the Lifestyle departments (Food & Drinks, Restaurants, Tech, Furniture, Toys, Experiences) and many of the themed, store-wide initiatives Selfridges undertook during my tenure, ranging from Christmas to launching arts-related schemes of global appeal. I also developed the strategy and executed the PR campaign in support of the refurbishment of the East wing of Selfridges, working collaboratively with David Chipperfield Architects. This was a £400M project across four years, the largest department store refurb in the world at the time. Before that, I had a quick succession of PR agency experiences (Grey International, and Aurelia PR) where I worked on brands such as Unilever's Sure and Vaseline Intensive Care; Procter & Gamble's Pantene across Europe; Pernod Ricard; L'Oréal; and luxury brands such as Ligne Roset; Krug and Moet Champagnes; Tiffany; Georg Jensen.Since early 2022 I've been leading the luxury communications at Sotheby's for the company's EMEA luxury sales and initiatives.