Caitlin Barrett
Founder at Naming For Everyone
Based in New York, United States
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Seniority
C-Team
Department
General Business & Management
Location
New York
Industry
Professional Training and Coaching
Company size
1
Contact information
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c•••••••@namingforeveryone.com
Phone
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Background
About Caitlin Barrett
Pretty good with names!I lead large naming and brand-language projects via my own full-service naming studio, Wild Geese Studio, and I teach naming through my naming-education platform, Naming for Everyone.I spent seven years as a director of verbal identity at Interbrand, where I led the naming practice and developed a program around training and development for people who are in charge of creative stuff on behalf of a brand. Before Interbrand, I worked at Ologie, focusing on clients across retail, education, and non-profit. Prior to Ologie, I put in time at Martha Stewart Living Omnimedia, naming products (including hundreds of candle scents, from which my nose is still recovering) and writing brand communications. I live in an old farmhouse in the foothills of the Catskills mountains in New York. When I’m not naming, I’m lifting weights, doing jiu jitsu, and making some of the worst embroideries you've ever seen.
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