Callie D.

Background

About Callie D.

I’m a category-building, revenue-driven Chief Marketing Officer with 20+ years of experience scaling consumer platforms in highly regulated and complex markets, including iGaming, sweepstakes gaming, fintech-adjacent products, entertainment, hospitality, and emerging digital marketplaces.I specialize in building brands from inception, architecting full-funnel growth engines, and turning marketing into a measurable profit center—integrating brand strategy, acquisition, lifecycle marketing, loyalty, and monetization. My work sits at the intersection of growth, regulation, and reputation, partnering closely with CEOs, boards, and investors during moments of market entry, regulatory scrutiny, and scale.Currently, I serve as CMO of a multi-brand U.S. sweepstakes and social gaming portfolio operating across 40+ states, spanning both B2C consumer brands and a B2B platform. I lead go-to-market strategy, acquisition, retention, influencer marketing, CRM, loyalty economics, and investor narrative within sweepstakes-compliant frameworks.Previously, as CMO of an iGaming platform, I scaled net gaming revenue by more than 500%, increased revenue per player nearly 3x, and quadrupled daily active users within months of launch—achieved with lean teams and disciplined budgets. Earlier, I served as CMO of a technology incubator, advising fintech, esports, and media startups on growth strategy, market entry, and investor positioning.Before moving into operator roles, I built and led integrated marketing organizations and global client portfolios for brands including Apple, Netflix, Amazon Studios, Hulu, MGM Resorts International, Wynn Resorts, Disney, NBCUniversal, Marvel, and Cirque du Soleil. My work has been recognized by Clio and ThinkLA IDEA Awards.I’m most effective in environments where- The category needs to be defined or reframed- Regulation and compliance are real growth constraints- Marketing is expected to drive both revenue and brand authority- Brand and performance must operate as one systemI’m most effective where marketing is expected to define the category and carry the revenue. I welcome thoughtful conversations where my experience can add value among leaders navigating growth, complexity, and scale.