Callum Roscoe

Background

About Callum Roscoe

I have a strong background in digital performance analysis, data analysis, and automation. I specialise in transforming complex datasets into insights, enabling organisations to improve efficiency, optimise decision-making, and enhance user engagement. Currently, at HSE, I focus on automation initiatives, streamlining reporting processes, and developing KPI dashboards in Power BI and Looker Studio to provide key business and digital performance insights. My work has directly influenced both internal and external senior stakeholders, led to measurable efficiency gains, and improved data accessibility across teams. I have experience across analytics, data modelling, and workflow optimisation, and a track record of delivering solutions that reduce manual effort and improve data reliability. With skills in SQL, Python, and Power BI, I enjoy building data pipelines and improving database structures by applying optimisation techniques for better performance. I’m passionate about data-driven problem-solving, and am always exploring new ways to automate processes, improve reporting accuracy, and bridge the gap between raw data and strategic decision-making.