Calvin Merrill

Background

About Calvin Merrill

Driven resort and hospitality professional with a strong background in content creation, brand building, and social media strategy—paired with a deep passion for outdoor adventure and mountain culture. I’m a graduate of the Killington Resort and Hospitality Management program and have spent the last several years living and working at the intersection of action sports, guest experience, and digital storytelling. As a Content and Social Media Specialist for Woodward Killington and Killington Parks, I’ve played a key role in redefining the Killington Parks brand—leading initiatives that brought year-round engagement to our audience and collaborating with top-tier athletes like Danny Davis, Red Gerard and Alex Hackel to elevate our presence. I’ve managed social platforms using Sprout Social, launched new campaigns, created compelling media, and turned data into insights that drive growth. My background also includes mountain operations and snow reporting, giving me a well-rounded understanding of resort life and the ability to thrive in high-pressure, fast-paced environments. Whether I'm capturing content in the park, drafting the daily snow report, or tuning up lifts in the summer, I bring a hands-on, all-in mentality to everything I do. 100+ days on snow every year, and a lifetime chasing fresh tracks, fun rides, and new ways to grow the brands and communities I care about.