Carla McCabe

Background

About Carla McCabe

Successful sales & marketing executive with extensive experience in unique concept-to-shelf product development, product manufacturing and direct sales for the natural and organic products industry. Experienced in project and account management, and full-service contract food manufacturing (co-pack) for national and international distribution. Adept at facilitating brand extensions and growing account revenues by 50-75% each year. Skillful at identifying new opportunites, successfully finalizing contract negotiations and developing functional pricing models. Revenue stream sources include natural food retailers, big box and mass market buyers, alternative retailers (cosmetics, life-style & publication industies), restaurant and foodservice supply chains and Fortune 400 companies. Marketing strategies including website design, social media, demo and promotional management, creating sales collateral, developing & implementing effective sales strategies, and optimizing trade show opportunites. Adept at developing and building network contacts in all related fields including sourcing unique packaging, package design, raw material sourcing, food science and product testing services, finished goods food brokers, direct buyer relationships and trade organizations. Specialties: Concept-to-shelf product development, branding and identity, brand extension, growing account revenue and development of multiple revenue streams, focused project management, raw material and packaging material sourcing, contract negotiation, competitive analysis, budget projection and building sales by 50% every year.