Cat Castoro

Background

About Cat Castoro

My journey in the creative industry has been quite the ride, and now, I'm pouring all that experience into my role as Marketing Director at Genius, Inc. Over the years, I've had the chance to work with big-name clients like Legoland, Wet ‘n’ Wild, Madame Tussauds, and Coca-Cola - each one a unique learning experience. My time with the Wildlife Trading Company was a standout chapter. I designed a line of kids' animal hats named Wild and Wonderful. There's truly nothing like the feeling of creating something that brings pure joy to children. Before joining the team at Genius, Inc, I honed my skills as a Creative Director at Bodenvy. There, I gained a deep understanding of KPIs and how to use them to drive effective advertising strategies. A big part of my role was identifying the right influencers and models and creating photoshoot concepts that would resonate with our audience. At Genius, Inc, my daily goal is to inspire. I use my creative skills to develop designs that help people tap into their own inner genius. Seeing my varied experiences, passion for inspiration, and talent for engaging audiences all converge in my work is something truly special. Being a part of the Genius, Inc. team is a joy and an honor.