Cat Mainwaring

Background

About Cat Mainwaring

I’m a passionate and results-driven marketing professional with over 7 years’ experience building brands and delivering end-to-end campaigns across both B2B and B2C environments. My background spans a range of industries, from FMCG and hospitality to trade services and corporate, giving me a well-rounded perspective and a highly adaptable skill set. Currently I’m Brand Manager for L’affare where I lead NPD product launches, manage product portfolios, and execute multi-channel marketing activations across retail, wholesale, equipment and café environments. I have previously worked as a Brand Manager for other well-known and successful Kiwi brands including Robert Harris, Smith & Smith and Laser. I take pride in my versatile skill set, strong attention to detail, and clear communication style. Known for being highly organised, proactive, and collaborative, I excel at managing multiple projects simultaneously and consistently delivering ahead of deadlines. Naturally curious and a quick learner, I thrive on variety and creative problem-solving, always seeking opportunities to enhance processes, drive brand growth, and deliver meaningful business improvements. I hold a Bachelor of Commerce (BCom) in International Business and Information Systems from Victoria University of Wellington.