Celine Mazzoni

Background

About Celine Mazzoni

As a senior International Marketing Manager, my mission consists in building brands’ image and maximizing their business thanks to adequate marketing campaigns. As a genuine wine lover, I keep on exploring vineyards. This passion has led me to become a certified Sommelier-conseil by the Université du Vin Suze-La-Rousse and to choose the Wine and Spirits industry as my future marketing playground. I am a leader, creative, result-oriented and fully committed to federate around a brand. My goal is to build unique storytellings and the right retail and communication strategies to convey them, either in digital or in store. My expertise extends from product innovation and 360° development to financial and strategic business recommendations, thanks to my 10-year experience in senior positions in Global Development and EMEA Operational Marketing. I leverage my project management and analytical skills in the missions I lead. My human and communication skills are key assets in these missions : I enjoy being an ambassador for any projects I’m in charge of. My experiences in international, multicultural environments is an essential asset in collaborating with diverse teams in a benevolent and dynamic atmosphere. I believe Wine and Spirits are jewels of the French culture, unique treasures which need the right stories to convey their refinement. Marketing strategy Wine and Spirits Beauty Luxury goods Storytelling Digital acceleration Retail expansion Customer experience Team management Leadership “Too much of anything is bad, but too much Champagne is just right.” Francis Scott Fitzgerald