Christina Wallaert

Background

About Christina Wallaert

I'm an experienced Ecommerce professional with a proven track record leading sales performance, website content and analysis of products across ecommerce, CPG and retail. I bring over a decade of experience leading product lifecycle management, digital content, and online sales strategy. In every role, I’ve been accountable for ensuring products are set up for success with best in class web content, supported with promotional campaigns and implemented analysis to drive traffic, conversion, and meet/exceed revenue goals. Whether launching a new SKU, refreshing digital assets across products, or troubleshooting supply chain issues with direct impact on POS, I manage the details that keep ecommerce channels profitable and efficient. Core Strengths- End-to-end management of ecommerce products, from onboarding and setup to pricing strategy, content optimization, and ongoing sales analysis - Deep experience with platforms like Salsify, Amazon Vendor Central, GS1, and retailer content portals - Successful track record increasing visibility and conversion through keyword optimization, content accuracy, and digital merchandising - Revenue-minded: Delivered $250K in POS recovery from reinstated SKUs, and drove 38% YoY digital revenue growth at Metro through program improvements Specialties: E-commerce Sales, Web Content, SEO, Channel Management, Project Management, Process Improvement, Negotiation, Financial Analysis, Business Relationships. Systems: Salsify, Syndigo, GS1, 1WorldSync, Amazon Vendor Central, DAM-Aprimo, SAP, Google Analytics, Walmart SupplierOne, NIQ Brand Bank, Instacart Product Library, various Content Management & DAM Systems