Colin Li

Background

About Colin Li

Hi, I’m Colin – a Digital Product Strategy Lead at TELUS focused on eCommerce sales growth and career coach passionate about helping professionals take charge of their growth. Over the past eight years, I’ve led digital product strategy, agile teams, and e-commerce growth at TELUS across home connectivity, entertainment, security and health industries resulting in +$200M in revenue; these experiences have taught me how to navigate complexity and drive meaningful impact across multiple industries and all levels of the organization.Through Coach Colin, I now guide professionals through three career-defining transitions through 1-on-1 coaching, group training and speaking engagements on topics such as:→ Advocating for raises and promotions with confidence→ Transitioning in tech with clarity and a compelling story→ Levelling up as product managers to become impactful leadersVisit to learn more.Beyond my corporate role, I was a Lead Instructor at BrainStation, where I’ve coached dozens of aspiring product managers to sharpen their product sense, build go-to-market strategies, and grow into confident leaders. Coaching and mentorship are at the core of everything I do.I also sit on the Program Advisory Council for BCIT Business Administration Programs to ensure students are job-ready post graduation. I’m also open to speaking opportunities with tech, youth or professional development organizations. Follow me here as I share insights on career growth, product leadership, and my journey as a Canadian leader in tech.Outside of my professional world you can find me training and competing for local tennis tournaments across British Columbia.