Colin Norcross

Background

About Colin Norcross

Having worked in the Finance/Accounting industry I have a strong qualitative skill set. I am looking to take these skills into the Marketing industry. This experience combined with my creative and market driven skills make me a diverse candidate for consideration. I am able to bring an understanding of financial reporting and data into an area I am passionate about. As a student in the MBA program at Bentley University I am exposed to a variety of new ways of thinking. I have worked on projects such as KPI metric reporting, Revenue Recognition and Invoice creation. I have shown that I am detail oriented and posses a proficient understanding of Microsoft Excel, Salesforce.com, and Sage Intacct. I am looking to bring this combination of skills and experience into Marketing with an emphasis on Consumer Behavior and Product Development. ACADEMIC PROJECTS Product Expansion at CUTCO Manufacturing; Course, Marketing Capstone • Introduced a new product line into the CUTCO family to take advantage of their manufacturing capabilities; expanded CUTCO image to barber shop items; i.e. clippers, shears and straight edge razors. • Utilized a pricing strategy based on current market pricing of competitors; conducted secondary research to identify target market. Analyzed cost budget analysis to determine the return on investment for CUTCO. Integrated Marketing Communication Plan for the State of Vermont; Course, Promotional Strategy • Created a vision to portray Vermont as an economical tourist destination compared to other family vacations. • Designed an integrated marketing communication plan that strategically promoted tourism in Vermont. • Compiled in-depth marketing research to identify a targeted audience; coordinated a sound public relations and advertising campaign; used digital media to produce eye-catching pictorials and advertisements. • Established a permanent patented brand identifying Vermont as a tourism destination.