Daniel Klein

Background

About Daniel Klein

Innovative and results-driven marketing professional with a passion for live events, digital strategy, and brand activation. With a track record of executing high-impact campaigns that drive ticket sales, audience engagement, and sponsorship value, I specialize in crafting experiences that leave lasting impressions. At MLSE, I lead marketing and brand strategy across some of Canada’s busiest live event venues, including Scotiabank Arena and Coca-Cola Coliseum. I specialize in building integrated campaigns that connect fans with the shows and experiences they love. My work spans premium seating, audience growth, and fan-first experiences. I’ve helped grow CRM databases at triple-digit rates year over year, produced award-winning activations recognized by CLIO and EVMC, and developed premium launches that strengthen both sales and brand affinity. By weaving together digital, social, email, and experiential marketing, I create campaigns that move beyond just selling tickets to building lasting connections with audiences. Named EVMC Breakthrough Professional of the Year in 2024, I thrive where live entertainment, brand storytelling, and audience engagement meet. Whether it’s advising on market strategy, shaping premium offerings, or creating unforgettable fan experiences for global artists, I’m focused on delivering moments that resonate and drive growth.