Daniel Shannon

Background

About Daniel Shannon

Online Marketing Expert, LRT Certified Professional current Head of SEO at CBS Global Marketing. I'm responsible for managing the company's day by day SEO. My Specialities: • SEO Specialist, • Search Engine Optimization, • Affiliate Management • Marketing, • Strategy, Account Management, • Develop and prioritize SEO experiments and ideas. • Broad keyword analysis and the selection of brand and long tail keyword combinations. • Review key metrics across the full website to access the effectiveness of SEO strategy. • Competitive site analysis to increase the effectiveness of on-page optimization. • Optimization of on-page information including page content, meta tags, h tags, alt tags. • Internal linking strategies • Submission of sites to Google and Bing Webmaster Tools. • Verify and optimize business and local listings for top search engines (e.g, Google, Bing, Yahoo!). Specialties- Head of SEO / SEO Mentoring - Running the Affiliate side of the business - Search Engine Marketing (SEM)- Search Engine Optimization [SEO]- Pay Per Click [PPC](Google, Yahoo, Bing)- User interface architecture - Wordpress - HTML, PHP, JavaScript With over 5 years’ professional experience working with many of Europe’s leading gaming brands, I have a proven track record in delivering sustained, exceptional growth in the online gaming community. Highly experienced in online gaming, affiliate marketing and branding, I specialise in building and managing key B2B and B2C partnerships with Affiliates, helping the organisation achieve its ambitious goals. I was also one the first LRT Certified Professionals, where i completed LRT Certified Professional homework certification assignment, Approved and Published case-study on the LinkResearchTools blog. I have devised the current search acquisition strategy focusing on, onsite technical optimisation and Google paid advertising in PPC channels.