Daniele Mathras

Background

About Daniele Mathras

Daniele Mathras is the Associate Dean of Undergraduate Education and an Associate Teaching Professor in the Marketing Department at D’Amore-McKim. She teaches client-based, experiential learning courses in Marketing Research, Brand Management, Advertising & Brand Promotion, and Bridging Conflict, Creating Diversity through Entrepreneurship and Marketing. Daniele’s students work with startups from IDEA, EforAll Roxbury, WISE (Women's Interdisciplinary Society for Entrepreneurship), Health Science Entrepreneurs, and other local accelerators and immediately apply course concepts to real-world marketing problems. Daniele was honored as the Northeastern University Excellence in Teaching Award Recipient in 2022. She also received the student-voted award of DMSB Best Undergraduate Professor in 2022 and 2023 and she has twice been awarded the DMSB Teaching Innovation Award. Daniele’s research centers around consumer well-being, minimalism and simplicity, and hospital corporate social responsibility and she is a faculty associate of Northeastern’s Center for Health Policy & Healthcare Research. Beyond the classroom, Daniele has served as the Brand Management Concentration Coordinator and co-directed the Marketing Research Experience behavioral lab. She has also served on the Learning Management Environment Steering Committee and as a faculty advisor to Northeastern University Marketing Association (NUMA), NUMA Consulting, Pi Sigma Epsilon, and Net Impact. Beyond Northeastern, Daniele has served as a mentor to startups from the EforAll Roxbury business incubator and guest lectures on marketing research for startups for local campus and community organizations. Prior to joining Northeastern, Daniele earned degrees from Babson College (BSBA), UMass Amherst (MBA), and Arizona State University (PhD) and held various marketing, licensing, and brand management roles in the entertainment, apparel, and culinary industries.