Darby Sieben

Background

About Darby Sieben

I led product for a global SaaS brand, built a fintech startup inside a bank, ran a $50M business with full P&L ownership, and led the digital transformation of Canada's Yellow Pages.This work isn’t about finding product–market fit. It’s about what comes next.That transition—where intuition fades and complexity breaks the operating model—is where I operate.Most leadership teams don’t lack ambition. They lack system coherence. Product, distribution, and commercialization often evolve independently. Scaling requires bringing them back into alignment.That is the gap I close.My playbook is consistent: step into complexity, realign the roadmap, and design leverage where execution has become the bottleneck.OPERATING EXPERIENCEChief Product Officer – Unbounce Recruited by ownership to realign product and go-to-market in a PE-backed environment where growth had stalled. Following a strategic restructuring to restore efficiency, I tightened alignment across Engineering, Product, and PMM—and launched partnerships as a primary growth lever.Head of Ampli – Royal Bank of Canada Built a consumer fintech startup from zero inside Canada’s largest bank. Navigated enterprise stakeholder gravity without diluting product intent.President – Mediative Ran a standalone media business with 110 staff and ~$50M in revenue. Full P&L ownership where strategy only mattered if it showed up in margins.VP – Yellow Pages Group Led distribution for a massive digital transformation. Structured partnerships with Google, Facebook, and Apple that embedded the business into global ecosystems.HOW I WORKI don’t operate at arm’s length. I work with a small number of leadership teams because this work requires trust, decision proximity, and real accountability.My role is to surface the system you’re actually running—and help you make decisions while you still have leverage.FOCUS AREAS Commercialization Aligning product ambition with a business model that scales profitably.🤝 Distribution & Partnerships Turning opportunistic deals into repeatable systems. Sales captures value; distribution creates it. Operational Scale Rebuilding structures that quietly break as complexity increases.Based in Calgary, working globally.If you’re navigating the transition from momentum to durable scale, let’s talk.