David Deka

Background

About David Deka

Global Business Manager turning circular economy concepts into commercially viable solutions for Pernod Ricard. I shape the worldwide roadmap for spirits and cocktails on-tap, build partnerships with innovators such as ecoSPIRITS, Cockorico, and other local and regional partners, and guide cross-functional teams globally to commercialize new innovation products. Earlier chapters include revitalising a highly competitive sales territory in Southern India, steering brand strategy for a broad portfolio across 1/6th of India's outlet universe (twice recognised with the company’s Marketing Best Practice award), and crafting Asia-wide Route to market & organization strategy. As one of nine members of Pernod Ricard’s Global Youth Council I advised senior leadership and co-created culture initiatives that strengthened engagement across continents. Educational background from St. Stephen's Delhi, University of Hong Kong and London Business School. What I do • Turn refill and reuse concepts into scalable, profit-generating business models • Design go-to-market playbooks and lead their roll-out with regional and global teams • Forge partnerships that blend innovation, sustainability and channel growth