David Johnston

Background

About David Johnston

With nearly three decades of global consulting experience, I partner with companies to optimize sales strategies, compensation structures, and performance management. As President of Sales Resource Group Inc, I've helped mid-market and enterprise clients—including Samsung, CIBC, Manulife, Shaw, Rogers, and Truist Bank—improve quota attainment, streamline compensation payouts, and enhance sales performance through audit, design, training, and implementation programs ca.linkedin.com+4salesresourcegroup.ca+4salescomp.worldatwork.org+4. I’m the founder and architect of Paragon SPM, our proprietary sales and incentive compensation SaaS tool, which enables organizations to self-design robust, scalable compensation plans while automating calculations, administering payouts, and generating actionable performance insights linkedin.com. Teaching at WorldatWork and the Schulich Sales Leadership Program, and writing for recognized outlets like CPSA, Open Symmetry, and The HR Gazette, I advocate for best-practice compensation strategies—such as consumption-based plans, effective earnings caps, and performance governance—to drive motivation, trust, and revenue impact https://salesresourcegroup.ca/meet-our-founder/. Let’s connect if you’re ready to transform your sales performance via strategic incentives and streamlined software.