David Lieberman

Background

About David Lieberman

david-lieberman.com I’m an award-winning creative lead and brand storyteller with 10+ years of experience shaping voice, narrative, and campaigns for some of the world’s most iconic brands — including EA SPORTS, Nike, WhatsApp, PayPal, Meta, and Jordan. My sweet spot sits where creative direction meets copywriting — crafting ideas that move seamlessly from insight to execution, from concept decks to culture. Whether it’s a brand film, an editorial series, or a social-first activation, I focus on building work that earns attention and emotional connection in equal measure. I see AI as a great collaborator for creative tasks, but not a natural storyteller. I’ve led integrated campaigns, mentored writers and designers, and helped evolve how global brands speak, feel, and show up in the world. Strategy and storytelling are the backbone of everything I do.