David Rollert
Independent Consultant for User Experience Design at Tiaa
Based in West Bolton, Canada
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Seniority
Staff
Department
General Business & Management
Location
West Bolton
Industry
Financial Services
Company size
13K
Contact information
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d•••••••@tiaa.org
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Background
About David Rollert
I've helped lead the evolution of digital media for four decades. I developed digital strategy for the early web. My work in user experience (UX) design predates the familiarity of the term. I’ve been at the forefront and behind the scenes in the evolution, in organizations both large and small. New challenges are what I love. I innovated UX where none existed before: for a graphical home information system and a smart telephone in the 1980s; for a visual publishing platform and the emerging e-commerce of the 1990s; for online financial planning tools in the In recent projects, I designed UX with distributed, multilingual teams for global markets. A point of pride throughout my career, I’ve brought designers into the field and been a mentor. Many of them have become recognized talents and leaders, furthering the evolution of digital media.
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