David Sanderson

Background

About David Sanderson

David Sanderson has over 25 years of management experience with Global companies in consumer products, technology and healthcare. He has built global businesses at major corporations, working and living in Europe, Asia and Latin America. He has managed sales and marketing programs for a variety of companies in the consumer product and technology industries. His background with major global companies and start up experience in the technology/consulting field has enabled him to develop significant expertise in growing companies revenues and positioning in the marketplace. He developed the ‘next solution’ for the extended enterprise, called Global Relationship Management (GRM) which offers solutions for the complex operating international environment that companies face in managing their daily business globally. He worked with GPI as a Principal with worldwide clients such as ST Microelectronics, Sylvania/Osram, GE Healthcare, Nestle, Johnson & Johnson, etc He worked with Medapps in healthcare technology as Director of Business Development. He was Vice President Marketing at Axeda Systems, Inc. He was also a Vice President, International Rockport Company,(a Division of Reebok International) David speaks Spanish and German and serves on the board of ASSIST (an international educational non profit.) He was also a lecturer in international management and marketing at Boston University and is a frequent presenter at various industry conferences including SAMA on topics such as B2B Marketing and Managing Indirect Sales Channels. Specialties: Brand Development/Positioning, Leadership, Marketing,"Go to Market" Strategy, Sales Management, Key Account Management