David Wennberg

Background

About David Wennberg

My Amazon journey started humbly: sweating it out at an outdoor kiosk at the Ellenton Outlet Mall in sunny Florida. In 2012, I was a college student at the University of South Florida, splitting my time between studying history and military science and selling sunglasses sourced by my dad from US wholesalers. One day, I had an idea that would change everything:"Why not sell these sunglasses on Amazon?" At the time, Amazon wasn’t quite the eCommerce juggernaut we know today. My dad was skeptical: “Do people even buy stuff from Amazon?” he asked. But I was determined to prove it could work. Armed with little more than a collection of old coins (my startup capital!), I navigated the complexities of Amazon and created a seller account. Mind you, this was before resources like Jungle Scout existed! I photographed every pair of sunglasses, edited the backgrounds myself, and listed each product one painstaking step at a time. It was all FBM (Fulfilled by Merchant), no PPC, and every sale felt like a small victory. Then, in March 2014, lightning struck. A single sale of a gaudy pink camo pair of sunglasses turned into ten by lunchtime. We had accidentally discovered an untapped niche: camo sunglasses. By 2015, we had launched Hornz Camo, our own brand, and built a thriving business around it. Fast forward to today, and my journey has come full circle. What began as trial-and-error at a mall kiosk has evolved into a career helping others succeed in the Amazon ecosystem. As a Product Manager at Jungle Scout and former Enterprise Customer Success Manager and Consultant, I’ve guided businesses of all sizes through the challenges of selling on Amazon. My hands-on expertise spans: Crafting compelling product listings Optimizing content for maximum visibility Developing A+ content to boost consumer engagement Implementing and refining Sponsored Ads campaigns Navigating product research, sourcing, and inventory management Leveraging Amazon Brand Registry to protect and grow brands Beyond eCommerce, my nine years as an Army Reserve Engineer Officer instilled discipline, leadership, and a commitment to excellence that carries through every aspect of my work. Whether you’re looking to break into Amazon, optimize your current strategy, or scale your business, I’m here to help. Let’s connect and chart your path to success in the ever-evolving world of eCommerce!