Dawn Shrum

Background

About Dawn Shrum

Strategic storyteller and growth architect with 15+ years of success scaling mission-driven B2B SaaS companies in regulated industries. Proven success driving $200M+ in pipeline, double-digit enterprise deal growth, and 7x brand visibility gains. Known for uniting product, sales, and executive teams around integrated go-to-market strategies that elevate brand equity, drive customer acquisition, and position companies as category leaders.Key Achievements- PayIt (Series C): Lead B2B marketing — product marketing, communications, and brand strategy — driving record-breaking pipeline growth and elevating category leadership- Itron ($2B portfolio): Rebranded from legacy hardware to industrial IoT leader, directly influencing $200M+ in pipeline- Team Leadership: Built and developed high-performing teams, aligning marketing with sales and product to deliver measurable business outcomes.I thrive in complex, regulated industries where marketing must be both creative and operationally rigorous. My passion is in brand storytelling, buyer-driven positioning, and building GTM teams that consistently move the needle.Expertise- Growth & GTM: Demand generation, product marketing, launch programs, sales enablement, revenue alignment- Brand & Storytelling: Brand strategy, competitive positioning, messaging, content, social strategy, thought leadershipIndustries: GovTech, fintech, SaaS, industrial IoT, clean energy, utilities (power & natural gas), smart cities, public sector