Dayna Fellows

Background

About Dayna Fellows

You don’t need more managers. You need leaders who drive operations with clarity, grow accounts with purpose, and turn vision into impact.I’m a senior project and operations executive known for building systems, leading teams, and growing accounts with precision and creativity. Over my career, I’ve scaled consumer and lifestyle brands, managed hundreds of creators, and delivered thousands of campaigns that generate measurable growth across industries.I bridge strategy and execution, bringing structure to complex projects without losing creative spark. I thrive in fast-moving environments where clarity, collaboration and results matter most.• Creative Operations & Project Leadership: Scaled 25+ wellness and CPG brands through full-funnel creative strategy and campaign management, driving up to 400% growth and delivering 600+ digital campaigns annually across Meta, Google, TikTok, AppLovin and emerging platforms.• Client Strategy & Retention: Partnered directly with founders and CMOs to translate performance data into actionable creative strategies, sustaining 95% client satisfaction and 80% retention through data-driven optimization and proactive relationship management.• Workflow Optimization & Team Efficiency: Engineered scalable systems and QA frameworks that boosted delivery speed by 25%, reduced revision cycles by 18%, and trained cross-functional teams to execute at peak performance.• UGC & Talent Management: Built and led a network of 150+ UGC creators and freelancers, aligning creative testing and production to accelerate output by 40% and exceed campaign ROI benchmarks across CTR, MER, nMER, CPA, and ROAs.• Creative Strategy & Brand Growth: Directed high-impact campaigns and testing for clients including Stasher, SpotOn Fence, Search Atlas, CastleFlexx, and Eczema Honey blending storytelling with performance analytics to elevate brand presence, lead generation, and audience engagement.Core strengths: project and operations management, client relations, account growth, brand storytelling, and process improvement.If you’re looking for a partner who can translate vision into action and action into results, I’m the one you call. Book time through the link in Contact Info and let’s talk about what I can bring to your organization.