Will Palmer
Growth Strategist at Tier 11
Based in Waterford, Ireland
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Seniority
Manager
Department
Advertising & Marketing
Location
Waterford
Industry
Advertising Services
Company size
47
Contact information
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w•••••••@tiereleven.com
Phone
5 credits+353 ••• •••• ••••
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Background
About Will Palmer
Growth strategist specialising in paid acquisition across Meta and Google. I help businesses scale through disciplined account structures, strong creative strategy, and a clear focus on commercial outcomes – not just platform metrics. My approach is built around how modern ad platforms actually work today: – Simplified structures that allow algorithms to learn – Creative-led growth rather than over-segmentation – Measurement that focuses on incrementality, not just attribution I’m particularly interested in where AI is reshaping media buying – and how we can build systems that make faster, better decisions from performance data.
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