Daytheon Jeffries

Background

About Daytheon Jeffries

I’m a budding marketing leader. I look forward to waking up and learning something new in my day. As an associate brand manager on Reese's, I have learned how incredibly passionate one needs to be to uncover consumer insights and deliver contextually relevant and innovative marketing campaigns. My #1 goal is to help build upon our brand strategy, continue to lead in market share growth, increase our brand’s reputation, and improve the customer experience across platforms and channels. As a promotions manager, I've lead million dollar programs with multiple brands, strategic partners, diverse objectives, and ongoing ROI analysis. My goal is to influence consumer purchase behavior and that starts at ground zero with knowledge and insights. I've worn many hats in the progression of my career so far – student, supply chain manager, financial retail planner, brand manager, entrepreneur, and marketer. As a result, I have a unique ability to navigate complex challenges. Actual experience has taught me that my professional value can be synthesized down to the following- I honestly don’t care who gets the credit. Did I help drive growth/engagement and how can we as a team do better next time - I have BIG ideas that unfortunately will rely on small budgets. I guess it’s time to lace up and get going - Lots of people have amazing ideas in marketing. Executing is where I focus- I’m the calm and collected one at the table, the one pushing us beyond our comfort zone - I’m very early in my career so if I’m not creating the fire, I’m looking to learn new ways to help put one out. My Professional Short Term Goal: Brand Manager in the CPG Industry