Dean Cherny

Background

About Dean Cherny

From Bedroom Beats to Sensory Retail: My Storeplay Journey Can you imagine a university assignment changing your entire life? That's exactly what happened to me. I was a marketing student by day and a DJ by night, making mixed tapes and business strategies in my bedroom. One day, a spark of inspiration hit: What if we could elevate the retail experience with customised background music? Little did I know, this simple idea would soon take me from student to entrepreneur in a heartbeat. My breakthrough moment. For my final year uni assignment, I had to present my concept to the Marketing Manager at Portmans. To my astonishment, they saw its potential and wanted to make it a reality. Next thing I know, I’ve started Marketing Melodies and I'm turning theories into a real-world business. Sidenote: I only got a Pass for my assignment! Fast forward a few years, and advancements in technology took our capabilities from cassettes to CDs, and then the digital age blew the doors wide open. In 2012, we launched Storeplay - the world’s first app-based music subscription service for businesses. At Storeplay we're all about innovation, transforming retail spaces with the power of perfectly curated playlists. But why stop at music? Storeplay evolved into a comprehensive sensory experience. We added scent and visuals to our repertoire, creating immersive environments that do more than just please the ear. We wanted every customer to leave with a memorable experience, turning casual shoppers into brand advocates. Storeplay isn’t just a business; it's a mission driven by passion and innovation. Our goal? To transform retail spaces into places of unforgettable experiences, enriching every visit for every customer. From crafting cassettes to pioneering digital solutions, Storeplay’s story is one of relentless creativity and belief in the transformative power of the right sensory atmosphere. It’s about changing how businesses think about their spaces and making every shopper feel like a VIP.