Dean Cherny

Background

About Dean Cherny

With over 35 years experience, Dean Cherny is regarded as one of Australia’s most accomplished DJs and a stalwart of the music and fashion industries. Dean has been involved in more than 30 Australian Fashion Weeks and Festivals over the past 13 years and has been musical director for over 150 fashion shows during this time. Dean has worked with brands and designers including Ellery, Toni Maticevski, Ginger & Smart, Bec & Bridge, Anna & Boy, Nicola Finetti, Jayson Brunsdon, White Suede & more, plus international labels Chanel, Zac Posen, Hugo Boss & Armani Exchange. In addition to curating music for fashion shows, Dean has recently begun working with various producers to create original compositions for on-line videos for various clients including Mimco & Jennifer Hawkins’ JLH label. Dean remains one of the most in-demand DJs for exclusive private parties and VIP events. Recent highlights include the Chanel season launch event, the Myer Marquee at the Melbourne Cup Carnival, the Prix de Marie Claire Awards, the Circa Spring Racing Carnival After Parties, the Hermes launch at Le Louvre & the opening of Melbourne’s first Zara store. Dean has played along side industry giants Frankie Knuckles, Boy George, Deep Dish & Basement Jaxx, and in 2010 was handpicked by George Michael and for the coveted support spot on his national tour. He also regularly plays in Bali at the W Hotel & KuDeTa. As the founder & CEO of Marketing Melodies, Dean provides in-store music to more than 4,500 retail stores across Australia and New Zealand. His constant search for new and varied music for his retail clients has afforded Dean one of the largest and most eclectic music collections, spanning across all genres from the past 50 years. Late 2012 Dean launched storePlay, the world's first App based in-store music service that allows retailers, restaurants and other businesses to legally download curated music playlists directly onto an iOS, Android, Windows or Sonos device. During the 2020 lockdown, when all retail was closed Marketing Melodies built a new platform called SocialQ, an appointment-booking, virtual queuing platform that seamlessly merges bookings, walks-ups & in-store/curb-side click & collect.