Deborah Erickson

Background

About Deborah Erickson

Contact me at: daerickson97@gmail.com I am an accomplished, insightful consultant with 15+ years of marketing, communications, and fundraising expertise. My experience in marketing and communications is broad and deep in both digital and traditional disciplines in corporate and non-profit organizations. As a trusted marketing communications strategist, I am skilled in identifying innovative, measurable marketing solutions that meet business goals and move organizations forward. A strong builder of teams and ideas, I am adept at working cross-functionally in matrixed organizations to synthesize information and bring consensus to arrive at fresh approaches and robust short and long-term strategic marketing plans. As an individual contributor, I am known for delivering inspiring, compelling campaigns that enhance brand awareness and engagement. I am skilled in establishing new marketing teams, systems and function, as well as enhancing existing marketing capabilities. solid fiscal management skills, I focus on key performance metrics to inform and assess campaign strategy, tactics and ROI. A passionate advocate for NAMI-Minnesota and those living with a mental illness, I previously served as the organization’s board president and chair of its Public Awareness Committee. Competencies: Integrated Strategic Marketing Planning and Campaign Execution, Copywriting and Editing, Print Collateral Development, Branding, Media Relations, Website Development, Video Development, Blog and Social Media Management, Executive Communications, Crisis Communications, Advertising, B2B as well as Direct-to-Consumer. Let's connect: derickson97@comcast.net