Dhirendra Singh

Background

About Dhirendra Singh

Results-driven marketing and sales professional with 16 years of experience in omnichannel strategy, sales force excellence, brand management and commercial effectiveness. Worked for various healthcare segments Prescription, OTC, OTX, Super-Specialty & Consumer Health with flagship brands and companies. Demonstrated expertise in developing and executing comprehensive brand strategies that enhance market presence and drive revenue growth. Proficient in utilizing insights and analytics leveraging data-driven approach to achieve commercial objectives, organizational performance and identify key market opportunities. Adept at fostering collaboration across teams to ensure alignment and drive organizational goals. Highlights- Increased Brand Awareness & Digital Engagement: Lift in brand awareness through digital channels resulting into 15% brand message recall improvement, intent to Rx score improvement by 2.5 points- Orchestrated Successful Omni-Channel Engagement: Established new digital communication channels WhatsApp, Email, SMS, HCP Website and integrating them with field force led HCP engagement resulting into digital interactions share of 20%- Deployed Technology led Commercial Excellence Model: Implemented the integration of demand generation and demand fulfilment model (Rx:Cx) with technology to bridge the gap between HCP & sales team accelerating HCP led business growth by 24% and the throughput per retailer by 5%- Formulated Brand and Marketing Strategy: Led Rx and OTC brand marketing resulting into 3% market share gain, top rank in share of recommendation by HCPs and TOMR going up by 16%.