Divya Sankhe

Background

About Divya Sankhe

As a seasoned Brand Manager with 5+ years of experience, I have a proven track record of driving significant business growth and market leadership across diverse product categories. Currently, I lead the YiPPee! Noodles & Pasta portfolio at ITC Limited, managing a business worth over ₹1,500 crores. My efforts have resulted in a 26% 2 yr CAGR in the pasta category, market leadership on major platforms like Flipkart, and doubled market share in key retail chains.In my role, I focus on developing and executing innovative brand strategies that resonate with consumers and drive business results. I've successfully launched new products, spearheaded high-impact marketing campaigns, and fostered brand partnerships that enhance visibility and engagement. My cross-functional leadership skills enable me to manage complex projects, coordinating with various stakeholders to deliver on ambitious business objective.Previously, I managed two major cigarette brands within ITC’s Tobacco Division, where I delivered a remarkable 37% CAGR over two years, significantly increasing market share and brand awareness. My experience also includes on-ground sales and distribution training, providing me with a deep understanding of customer management, trade marketing, and financial strategies.Besides being a passionate Brand Manager, I am also a trained classical dancer (7+ yrs of training) and a fitness enthusiast.