Dixie Mohan
Member Experience Transformation at Association Of International Certified Professional Accountants
Based in Raleigh-Durham-Chapel Hill, United States
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Seniority
Staff
Department
Customer/Client Service
Location
Raleigh-Durham-Chapel Hill
Industry
Accounting
Company size
3.2K
Contact information
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d•••••••@aicpa-cima.com
Phone
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Background
About Dixie Mohan
Passionate and data-driven marketing and product professional with 10+ years of international experience in the financial services, recruitment and travel sectors in both corporate and start-up environments. I thrive at the cross-section of marketing, technology, data, and product. Successful track record in transforming businesses with breakthrough digital strategies and go-to-market plans that generate quality leads and optimize user acquisition across a multitude of digital channels to drive product adoption, engagement, and revenue growth. Excited about identifying innovative ways to engage users with new products and experiences tailored to their needs and motivations at all phases on the user life cycle, from acquisition to engagement to retention. Specialties: Full Funnel Marketing | User Acquisition| Product Life Cycle Marketing| Segmentation | Go-to-market strategy and execution | Budget Management | Forecasting |Campaign Optimization | A/B Testing | Cross-Functional Leadership | Partnership Management| Product Strategy | Agile Product Management| Design Thinking
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