Elin Jonsson Dice

Background

About Elin Jonsson Dice

Elin Jonsson is a seasoned leader with over 15 years in entertainment and video game development. As Chief Business Officer at East Side Games, Elin specializes in brand management, IP partnerships, mobile game development, and talent integrations. She has fostered strategic partnerships with major entities such as NBCU, BBC, Jazwares, Paramount, CAA, Hasbro, World of Wonder, and AEW. With a strong production background, Elin has orchestrated over 400 live in-game events, integrating talent, platform features, and brand marketing strategies. She has curated appearances by over 30 drag queens for RuPaul's Drag Race and has overseen the integration of top-tier talent across all of East Side Games' titles. Specialties include: Licensing partner relationships, Brand management and strategy, Brand approvals and setup approval processes, Leadership and team management, Stakeholder communication and acting as a bridge between game studio and IP/brand holders, Diplomatic navigation of diverse viewpoints and interests, Live operations (live-ops) and event management, Stakeholder communication and relationship management, Idle games and Match-3 games expertise, Marketing and social media strategy, Concept art and visualization, Free-to-play game design and monetization, App store features and optimization, Start-ups and entrepreneurial ventures, Grants and funding acquisition, Illustrations and art direction, Creativity and innovation in game development.