Emily Scarlett

Background

About Emily Scarlett

As a leader in marketing, communications, and PR, I deeply understand company vision and translate business objectives into actionable, measureable strategies. For over 10 years, I have created unified, seamless consumer experiences through integrated campaigns, and played a critical role in expanding the world’s second largest fashion retailer, H&M. I have managed large-scale projects and executed national programs by collaborating with internal teams, and nurturing relationships with vendors, and corporate and celebrity partners. My career highlights include- Business Development & Leadership: Leading expansion efforts and opening more than 300 stores globally in 13 years; recruiting, training, and mentoring Communications teams to execute marketing and PR plans- Strategy: Developing and implementing corporate-wide strategies for expansion, PR, crisis management, and sustainability through consumer research and analysis, and the tracking of industry trends- Media Relations: Acting as a spokesperson and ensuring high-level placements in print, broadcast, and online for maximum visibility in business, financial, and consumer press- Digital & Social: Launching integrated campaigns (channels include social media, mobile media, website, content marketing, and events), and focusing on storytelling to deliver creative, consistent messaging- Head Office Collaboration: Traveling multiple times a year to Head Office to participate in defining brand vision and strengthening overall image. As a leader, I celebrate innovation and empower through mentorship. I break silos, build bridges, and make sure that all parts of the business work coherently towards a common goal. If my vision and accomplishments resonate with you, reach out. I’d love to chat.