Eric Dickinson

Background

About Eric Dickinson

With over a decade of experience bringing big ideas to life, I’ve led digital campaigns, platforms, and products across sports, tech, and financial services—delivered on time, on budget, and built to make an impact. Before joining the world of sports, I worked as an Account Manager in top advertising agencies, where I helped lead full 360° campaigns. From video production and social content to PR, strategy, and finance, I had a hand in bringing complex, multi-channel projects to life—collaborating closely with creative, production, and client teams every step of the way. That foundation sharpened my ability to think holistically, manage cross-functional teams, and keep work both strategic and grounded. Now at Maple Leaf Sports & Entertainment, I lead digital strategy and execution for the Leafs, Raptors, TFC, and Argos—partnering with brands like Scotiabank, Bell, and the NBA. Whether it’s a mobile game, AR activation, or a full-scale campaign, I focus on building fan-first experiences that connect brands to audiences in meaningful, memorable ways. I thrive in collaborative environments where creativity and execution go hand in hand. Whether launching an in-arena gaming platform or guiding a multi-channel brand campaign, I bring energy, clarity, and a user-first mindset to every project. Let’s connect if you’re into digital innovation, creative strategy, or building things that resonate and perform. Let’s connect if you’re into product innovation, digital storytelling, or making cool things that matter.