Eric Ducoff

Background

About Eric Ducoff

Senior Product Marketing Manager B2B Go-to-Market Strategist Cross-Functional Leader Rock 'n Roller I'm a customer-obsessed product marketing leader who contributed to over 1,400%+ growth in total revenue at a leading B2B coaching/training firm. Skilled at decoding data and voice-of-customer insights into GTM strategies, sales enablement, and messaging that connect the dots between client, product, sales, customer service, and marketing. Champion of people-first cultures, collaborative teams, and perpetual learning. My B2B product marketing mantra? You don't sell products, you sell solutions to conversations already happening in your customer's head. When I'm not working, you can find me playing guitar in New England's finest rock 'n roll dive bars. If you're looking for someone who translates customer insights into revenue growth, let's connect! GO-TO-MARKET ARCHITECT: I've designed go-to-market launch strategies across four product categories that closely align product, sales, and marketing teams, resulting in 20% YoY MRR growth and product-led growth initiatives that reduced churn by 15%. SALES ENABLER: I equip sales teams with targeted materials, clear messaging, and precise insights to close deals fast. At Strategies, I helped shorten sales cycles by 18 days and increased conversion rates by 14%. MARKET RESEARCH DECODER: I turn VOC, win/loss analysis, and competitive research into product wins by ensuring products and messaging match the ICP's evolving needs, enhancing customer engagement at every lifecycle stage. PRODUCT STORYTELLER: I translate customer needs into compelling positioning and messaging frameworks. By creating targeted content and customer journey mapping, we boosted qualified leads by 20%. DEMAND GENERATION STRATEGIST: I designed acquisition campaigns that brought in high-ticket clients with a 2:1 immediate ROAS, growing to 24:1 lifetime value. COLLABORATION STYLE: I'm the teammate who's first in, last out. I thrive on fun and laughs just as much as strategy. Equally comfortable leading teams or working solo on complex projects. PERPETUAL LEARNER: Every skill in my toolkit—from marketing best practices to industry operations, CRM design to AI implementation—I've taught myself and shared with my team. CORE SKILLS: Product marketing, GTM planning, sales enablement, competitive intelligence, positioning, VOC research, market segmentation I'm looking to bring this expertise to a growth-driven brand with a remarkable team. Let's chat! Email: ericducoff@gmail.com