Eric J. Snoek

Background

About Eric J. Snoek

Eric brings to the firm 30 years of development and advancement experience within higher education and independent educational institutions. He has extensive experience in individual giving; advancement planning and management; capital campaigns and campaign planning; training development staff and Board members; engagement programs; stewardship programs; moves management; and volunteer management. Eric works with clients to build sustainable fundraising success in campaigns and in ongoing development efforts, serving as a consultant, coach, or in an interim management role. Specifically, he has experience in evaluating contemporary advancement programs; identifying opportunities and strategies for growth; organizing fundraising priorities; guiding the planning and execution of major campaigns; and managing all facets of advancement programs, including principal and major gifts, planned giving, annual giving, alumni relations, and stewardship. Before joining GG+A, Eric served as VP, Advancement, for Interlochen Center for the Arts in Michigan, where he led the effort to create a unified advancement program with expanded outreach, engagement, and fundraising activities. Interlochen secured record levels of support from alumni, parents, and patrons under his leadership. Prior to this role, Eric served as VP for College Advancement at Wheaton College in Massachusetts, where he provided leadership and vision for all aspects of Wheaton’s external relations department, which included alumni relations and annual giving, development, advancement services, communications, research, and events and conferences. Although in a period between campaigns, his emphasis on a coordinated and systematic advancement effort led Wheaton to record-setting annual fund and conference revenue while capital giving was sustained at campaign levels. Before joining Wheaton College, Eric served as Director of Development at Bucknell Univ, playing a major role in the leadership of The Bucknell Campaign, which raised $188.3 million against a $150 million goal. Eric has also served as Director of Annual & Leadership Giving at the Univ. of Massachusetts Amherst, where he built a personal solicitation team to enhance the existing phone and direct mail effort, exceeding program goals. He has also provided pro bono fundraising consultation to several nonprofit organizations and served as a board member in two districts of the Council for the Advancement and Support of Education. Eric holds a B.A. in communication studies from the University of Massachusetts Amherst.