Eric Zhu

Background

About Eric Zhu

Game Producer/Designer with expertise in data-driven system design, Unity, and Unreal, experienced in live service operations, release management, and cross-platform live ops. Skilled at designing engaging systems, running A/B tests, balancing game stats, and analyzing player behavior data. I love reading books on psychology, neuroscience, and statistics to deepen my understanding of the brain’s intricate workings. In today’s dopamine economy, grasping how happiness and attention function is essential for every designer — and has even helped me better understand my own habits and addictions. I play and love Hearthstone, Overwatch 2, Black Myth: Wukong, Monster Hunter, Magic: The Gathering, Wild Rift, Squad Busters, Brawl Stars, Night of the Full Moon, Stumble Guys, Slay the Spire, Hollow Knight, Mini Motorways, etc. 🥋 Beyond gaming, I am a serious bodybuilder and unserious kendo practitioner.