Eva Castillo

Background

About Eva Castillo

20 years of experience in the Music and Entertainment Industry. Born in Bilbao, I began my studies at the University of the Basque Country and completed them at the International Business School in Groningen, The Netherlands, where I lived for 2 years before moving to Brussels to start my professional career in Market Research for global brands. Later, I moved to Madrid, where I specialized in Marketing and Digital Advertising at AEGIS Group and Publicis Groupe. In 2006, I joined the MTV team to lead Viacom’s digital transition and the communication and marketing plan for Southern Europe. In 2018, I joined Last Tour to create and head the Communications Department, where I coordinated international tours and events such as Bilbao BBK Live, BIME, Pirineos Sur, and Taylor Swift, among others. A creative profile with solid experience in building and developing strategic alliances with media, brands, agencies, and institutions, as well as in managing international teams. An advocate for knowledge sharing through constant participation in seminars, master’s programs, and international training and mentoring initiatives.