Evan Harvey

Background

About Evan Harvey

I'm a dynamic marketing and advertising professional with a Bachelor of Science in Advertising and a minor in Business Administration from the University of Oregon. With over 4 years of experience in digital marketing, social media strategy, content production, and account management, I thrive in fast-paced environments where creativity meets strategy.I specialize in crafting compelling digital narratives—whether through social media campaigns, integrated marketing strategies, or engaging content that resonates with audiences. My background spans agency, in-house marketing, B2B, B2C, and PR environments, giving me a well-rounded perspective on brand storytelling and audience engagement.I’m passionate about helping brands find their voice, build authentic connections, and drive meaningful engagement. I thrive in collaborative environments but also enjoy taking ownership of projects, ensuring they’re executed precisely and creatively. Career Highlights: Digital & Social Strategy: Managed and executed social media campaigns that increased engagement by 47.1% and expanded brand reach to 1.4 million+ users. Content Production: Spearheaded video, photo, and written content for brands with followers, driving 150% follower growth on emerging platforms. Project & Account Management: Led multi-disciplinary teams of 70+ professionals, overseeing creative and strategic initiatives for national brands. Leadership & Mentorship: Served as Director of Production at a student-run agency, guiding creatives and managing advertising campaigns under tight deadlines. Skills & Expertise- Digital & Social Media Marketing (Strategy, Engagement, Analytics)- Project & Account Management (Asana, Wrike, ClickUp, Monday.com)- Creative Production (Video, Photography, Content Strategy)- Brand Storytelling & Copywriting- Website Management (Squarespace, Wix, Readymag) Certifications- AI Crash Course (Proficient understanding and confidence to prompt AI effectively to get better outputs, organize their AI workspace, adopt AI across strategy, content creation, and task automation, and build a habit of using AI daily.)- AI for PR & Communications (Equipped skills to streamline repetitive tasks using AI tools, craft targeted messaging for specific campaigns, and leverage AI-driven analysis to optimize campaign performance.)