Fiona Dobbrick

Background

About Fiona Dobbrick

Seasoned Chief Operating Officer with a proven track record of success across diverse industries. With over 25 years of experience in fashion, FMCG, technology and manufacturing, she has honed her skills in brand management, product development, production and logistics, sales strategy, business development, strategic planning, operational management, project management, team building and supply chain management. In her role as Executive Director and COO of Organic Collagen Australia and Freeze Dry Industries, Fiona has been responsible for overseeing all aspects of the business with a keen focus on production. She has played a critical role in developing and executing omni-channel sales and marketing strategies, resulting in significant sales growth and operational improvements. Fiona is highly collaborative, energetic, self-driven, and a passionate leader who delivers strong business results. She has a proven history of leading teams to achieve business objectives, and she is always on the lookout for ways to improve processes and drive efficiencies. As the in-house crash test dummy, Fiona is the first to try out new products created by Organic Collagen Australia, which speaks to her passion for marketing and her commitment to ensuring that the brand delivers the highest quality products to its customers. Additionally, Fiona is responsible for all Food Safety and QA accreditations, including Australian Certified Organic, Safe Food, and HACCP, ensuring that the products are of the highest quality.