Florent Marty

Background

About Florent Marty

Passionate about the growth and governance of international sport, I led Rugby Europe for 7 years, driving transformation across competitions and events, commercial, digital and corporate areas.With over 20 years of experience in sports management and international relations, I’m now focused on projects that combine strategy, innovation, management and social impact through sport.My leadership style emphasizes collaboration, sustainable performance, and leveraging sport as a driver of communities builder and progress.I've spent 7 years as CEO and Board Member of Rugby Europe (2019-2025), the continental governing body of World Rugby. Rugby Europe manage all aspects of the game of rugby in 47 European countries.Before that I spent 3 years at Solive, a live social media publishing software dedicated to the sports industry. I built the company from scratch, generating multimillion turnover and recruiting and leading a team of 15 people in tech, customer success and sales roles.Before that I spent 4 years at Lagardère Sports first as Clients Strategy Director then Vice-President, Marketing and Development, Member of the board. I developed and managed a team of 15 people. My role was- The acquisition and implementation of new sports rights- The development and implementations of events from conception to marketing, sales and implementation- The development of brand activation unit, working with sponsors to maximise ROI through 360° activation programs.Before Lagardère Sports, I spent 12 years with the NBA where I was lastly Senior Director of NBA Marketing Partnerships for Europe, Middle East and Africa, responsible for the strategic and operational management and development of NBA partners and NBA events. I was the leader of a multinational and multicultural team handling 35 sponsors and over 40 events per year, achieving $20M turnover per year.Principal countries of activities: Belgium, France, Georgia, Germany, Greece, Ireland, Italy, Netherlands, Poland, Portugal, Romania, Russia, Spain, Switzerland, Turkey, UK and USA.Specialties: Leadership, General Management, Revenue growth, Strategic Development, Sponsorship sales, Digital transformation, Brand Activation, Events development, Contractual negotiations, Marketing partnerships.